Even though musicians enjoy playing music in a band, most of them can agree that being in a band is even more enjoyable when we have an audience to play for. And the only way you can gather an audience is by promoting your band.
By using the right marketing strategies, you can attract new fans, and pave your way for success in the competitive music world. Because make no mistake about it— no matter how good you are, there’s probably a band out there that’s just as good if not better.
The only way to stand out is to know the right marketing tips. Here are 4 effective ways to successfully promote your band and move one step closer to fame.
List Your Gigs
Listing your gigs, whether in a magazine or on a forum, is a critical part of making sure people know where they can hear your music. The more places you can list your gigs the better.
There should be no question about when your next show is. There are even apps dedicated solely to sharing and promoting your shows, so do a little research and get to know the best ones for your particular genre and area.
Create a Website
Your website is an essential part of branding yourself. Because when people land on your page it’s like a digital business card. You should have all of the information about your band, from where you’re located, to who your band members are.
If possible, you want to hire a professional designer otherwise you run the risk of it looking amateur and unprofessional. Make sure that your website links to all of your social media pages, from Facebook to Instagram. Above all, make sure that you have plenty of samples for your music so people can hear what you play.
Create Videos
When it comes to marketing, video is king in today’s digital era. From TikTok to Instagram, you want to make sure that you post plenty of video content. Visual content, as opposed to simply an audio track will not only attract the attention of people scrolling but is much more likely to maintain their attention.
So, in addition to focusing on audio quality, always focus on the visuals. The more appealing your visuals are, the more memorable your brand will be as a whole.
Participate in Local Events
Participating in local events is a great way to get your band out there. Often festivals and charity events are looking for musicians who are willing to pay free of charge. In the beginning stages of your band, playing free gigs is well worth it, since it allows you the chance to get your name out there.
In other words, the more you can get your name on a lineup, and the more photos you have of yourself playing in front of a live audience, the more credibility you give yourself as a group, and ultimately more exposure.
Remember, almost nobody became famous overnight! It takes a consistent effort and a humble attitude in the beginning stages. By following these tips, and networking as much as possible, your band will eventually be a household name.
