|Los Angeles, California U.S.A.
|Highland Park, Los Angeles, California, U.S.A.
|Chicano rap, West Coast rap, Hardcore rap, Gangsta rap, Hip hop, Rap
|Rapper, Author, Actor, Producer, Songwriter, Entrepreneur
Labels Serio Controla Records
Jonathán Pérez, better known as Serio, is a Mexican American rapper from Los Angeles, California, United States. He has worked with other Chicano Rap artists such as Kid Frost, Lighter Shade of Brown, Proper Dos, and many others.
When Pérez was a child, his grandmother said that he always had a serious look on his face. It was for that reason she gave him the nickname, Serio, which in Spanish means serious. Serio claims he loved rap since childhood and started writing and rapping when he was a teenager.
He made his professional debut as a rap artist in 2005 doing concerts all over the United States. In 2006, Serio released his first album, “Nightmares Turned Into Reality”. His single, from that album “I Got To Have You” gained rotation on radio stations throughout the United States. In 2008, Serio released the single, “Serio Controla” from his then upcoming second album,
“N.T.I.R. Part 2 The Revenge of Serio”, subsequently released in 2009. This time, his track, “In L.A.” included a guest appearance by Kid Frost. In 2011, his third album, “Gansterism Part 3”, was released featuring MC Magic on two tracks, “Serio Come Back” and “I’ll Never Forget”.
Also featured on the album are Lighter Shade of Brown, Conejo, and Mr. Midget Loco. Also in 2011, Pérez trademarked his pseudonym Serio.
In 2009, Serio made his debut as an actor in two roles where he played the role of a D.J. and a bully in the film “Blazed”. In 2010, Serio released his first film entitled “The Rise Of Serio ” which is a documentary about his music career. On April 20th 2011 Serio released his 2nd film Gansterism Part 3 which was a 2-disk set, a music CD and a DVD film which is another documentary about his music career.
In 2012, Serio released another single “Don’t Hate Me Because I’m Mexican” featuring Proper
Dos and Conejo. The song challenged the new SB 1070 law that was passed in the state of Arizona, as well as anyone that might be bias towards Mexicans, since many politicians seem to be tough on immigration. Serio’s message in this song is that it is time for La Raza to stand up and tell all people that we should be treated fairly and equal as anyone in the United States. On February 13, 2013, Serio released his fourth album, Soy Chicano Rap. The album includes the controversial song “Don’t Hate Me Because I’m Mexican” which highlighted the hopes that many had that the President and or Congress might come to an agreement on a fair immigration reform bill. Also included on the album, the hit club song “Sexy Ladies”. The song has been getting played in numerous clubs across the country already, and was leaked to DJs prior to the album’s release.
In the Summer of 2023 Serio released his first book ever entitled “The Cure To Recidivism” it is a self-help book to help people succeed and stay out of trouble. It also can help anyone that wants to become a better person who is aspiring to be the best version of themself. Serio obviously wants to be taken seriously as an author as he released it before the release of his initial book “The Truth About The Music Industry” as this new book is not even on the topic of music at all. There is no scheduled release date for his next book but he assures everyone that he will be releasing it as well. Serio is definitely a pioneer in Chicano Rap as he is the first Chicano Rapper ever to release a book and became an Author as well. Opening an entire new market to the Chicano Rap scene.
In a recent interview this year in 2024, Serio explained his absence from the music scene for a while as he was battling Thyroid Cancer. He explained to everyone that he had to have surgery and go through treatment and had to be cautious as surgeons warned him that the surgery could affect his voice. The good news is that Serio said that he no longer has cancer and is 100% back to normal and he is going on his first ever World Book Signing Tour this year and is also doing concerts again as well. He also explained that he will be releasing a new single this year called “Pull That Heat” and that soon he will be releasing a new album as well. https://www.youtube.com/watch?v=rcWG69t4CrA
Serio has had a great deal of success with his independent label, Serio Controla Records. To date, his label has released four solo albums and three DVDs, and one book selling over one million units worldwide.
- Nightmares Turned Into Reality 2006
- N.T.I.R. Part 2 The Revenge of Serio 2009
- Gansterism Part 3 2011
- Soy Chicano Rap 2013
- Blazed as DJ and Bully 2009
- The Rise Of Serio Star 2010
- Gansterism Part 3 Star 2011
- The Cure To Recidivism 2023