J Balvin and Vevo have officially released the live performance video of “Que Locura.” The single will be found on J Balvin’s new album Jose. “Que Locura” follows Balvin’s previously released “Suerte” performance.
“It was an amazing experience working with the Vevo team to bring my new album to life visually with the performance and I’m grateful for their continued support following the Colores campaign we did together,” says J Balvin, “This album is very important to me. I felt like I just wanted to make songs that I would want to hear as a music fan, as Jose, not J Balvin.”
The performance was shot in New York City and brings J Balvin to the seat of a Ferrari while surrounded by all of his friends. Balvin is originally from Medellin, Columbia. He worked closely with VEVEO in creating a world as honest and authentic as his music.
“We’re thrilled to have the opportunity to work with J Balvin again and to release his Official Live Performances just in time for LatinX Heritage Month,” says JP Evangelista, SVP, Content, Programming & Marketing, Vevo. “With the popularity of Latin music continuing to thrive, we were thrilled to work with such a collaborative artist that would further amplify the genre. Balvin, who is deeply committed to the concept of community, was important to us. Everyone involved was able to connect deeply with the creative by approaching the project from the perspective of a fan rather than an entertainer. Balvin’s willingness to be so involved every step of the way made for some stunning videos that we’re excited to show off to his fans.”
You can see the video below.