Are you planning to make a music video but are on a tight budget? Or are you a newbie in this industry and want to experiment with music, or have you failed to increase your fan base? Whatever the reason might be, we have provided ten tips to make an awesome music video.
10 Tips to Make Extraordinary Videos
- Effective Planning
Most of the budget will go toward video production, especially if there are performers, a location, a set, and art involved. It is important to plan this step cleverly to not invest money in the wrong place.
Before working on the video part, start collaborating with the audio label/song right/artist/studio, location, actors, art, and equipment rentals; if they can contribute their time and effort to your video while you help them shine, everything will be easy.
To make a fantastic video, the core team must labor for free or for a minimum payment, so build a strong team that puts all their time into making the videos for that period.
Planning also can include a storyboard. The storyboard can include the preparation for the song cover photo, the lyrics, planning out a story element that evokes emotions, and finally the theme as a blueprint.
Also, the concept of the video, what the song must elicit, what instruments will be included in making the music, are some questions you should ask before making the video.
- Show What Your Audiences Want
You should know your audience better and in return, your audience knows about your music the best. The music video is not about the content, but how you make them feel. It should be emotion-based, not logic-based.
- Invest in a Camera (Can’t Avoid This)
Purchase a camera with a resolution of at least 720p to 1080p. To go with it, get a beautiful lens. If you can’t afford a camera, rent one for a cheap price, such as the SONY A7S or SONY A6300. If you can’t afford the camera or rent one, use your phone and purchase clip-on lenses for the phone.
- Avoid Handle Shots
Use a dolly with a tripod, a jib, or a gimbal to get stable shots. Make it look professional. Do not ruin the vibe of the music with unstable video footage.
- Video Form
Decide what form your video must be. Do you want to show your audience a complete dance video or a performance video, or do you want to tell a story, or is it about awareness? Decide and try to evoke every emotion that surrounds the concept.
The story behind the songs creates an excellent music video. The story should be told emotionally in the video. Pointless music videos don’t tell the story they should tell, leaving the viewers with a pleasant song but no beautiful story to remember.
Music videos, like movies, should elicit an emotional response from the audience. It’s a mini-movie in the sense that it tells a tale through song and instrumentation.
- Avoid Excessive Brightness
Filming in direct sunlight is never a good idea. Again, professionals can do this and make it seem beautiful, but unless you are simply practising, professionals wouldn’t recommend it for a newbie. Wait till it is overcast (when the sun disappears behind the clouds) before recording in daylight. Cloudy days are your greatest ally.
- Edit in Time With the Music
Make sure your cuts land on a kick, hi-hat, or snare while editing. This makes the video more natural to see and more enjoyable to listen to.
Choosing a different tool to edit should not affect the quality of the final product as long as they set your export settings to 720p or 1080p.
- Use the Best Video Maker Tool
If you have a limited budget or are seeking a quick approach to creating a music video, you may rely on online tools. These video editing programs provide simple drag-and-drop features.
Navigating and operating such tools does not necessitate any prior expertise. You can test out these free tools to see if they work for your music videos before investing in premium features. The premium features help in improving your video’s aesthetics, background audio, transitions, theme, and effects.
If you already have music and just need some visuals, pre-made animated videos are a good option to try out.
- Concentrate Your Shooting in One Location and Make the Most of it
You have got a lot on your mind right now, especially if you’re going to be the only one on camera. Make the creation as simple as possible for yourself, the person who is concerned with lighting, and anyone else who comes to help.
Find an interesting location (and don’t overlook areas in your immediate vicinity that may have a lot of character), gather everyone, and devote all of your energy to making the event happen, not cruising around.
- Use the Best Track
You wouldn’t want to shoot your video in a dance club if the music is country or bluegrass. Similarly, if your music is more pop or hip hop, you probably won’t want to shoot your video outside at the local street market.
Music should complement the video’s tempo rather than compete with it, and it should be at a volume that does not interfere with the spoken words or natural sound.
Use the end-user speakers to listen to it. Use PC speakers, laptop speakers, or headphones if it’s for the web. Use professional-grade long-throw speakers and near-field speakers for a huge presentation.
Make use of certain customized music developers and audio engineers who have extensive libraries and can give you music if you think their music can give a better touch.
Bonus Tip: Make a Stellar Teaser
A successful teaser relies on the following factors.
- What exactly are you displaying?
- What is the unique selling proposition (USP) or call to action?
- What kind of time constraints do you have to deal with? (For the video)
Since you’re showing a music video, you’ll need to figure out what the best section is/what the artist wants to highlight.
The major goal is to create a sense of mystery and to lead with interesting images and film. These visuals can range from the logo to the music video itself.
Include a call-to-action at the opening and end of the document. Share the video with your audience. The teaser must keep your audience waiting for the music video.