At only 22 years old, Saul "El Jaguar" Alarcón can already call himself a veteran of the Regional Mexican music scene. Now he wants to become a star.
The youngest of 13 brothers, Alarcón was raised in Delicias, Chihuahua, where he split time between singing and working odd jobs to help provide for his family. Gigs as a meat packer, a waiter and a house painter were just temporary stops for Alarcón, who had been singing at family gatherings since age three.
After years of paying dues at weddings and quinceañeras, Alarcón parlayed his boyish good looks and grown-up voice into a record deal with Universal Music Mexico. In 2006, the label paired him with female vocalist Yamily in the short-lived duo Yamily y Saúl. After dropping one album of romantic Duranguense and Norteño, the group split up, leaving Alarcón to go solo. Two years later, Alarcón was reborn as "El Jaguar" on his solo debut, Un Sueño. Despite its modest success, the album showed El Jaguar's transition from Duranguense and Norteño to banda Sinaloense. "Where I come from, people like Norteño better, but my start in music was with banda music from Sinaloa – I lived for many years in Sinaloa," explains Alarcón.
El Jaguar's latest release, El Katch, features his biggest hit to date. It's the album's title track, which details the fashion and lifestyle choices of "Buchones," young men who have added modern touches – flashy caps, shirts and bags – to the traditional outfits worn by their predecessors.
Armani, Dolce y Gabbana
Land Rover para pasear
con dólares en la bolsa
Buchannas para tomar
las plebitas estan que tientan
para el party comenzar
Listen to Saul "El Jaguar" Alarcón's latest hit, "Quien Te Dio Permiso," on his official MySpace.